Subhankar Mal
Digital Marketing Engineer | Web Developer | 6.5+ Years Experience
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Professional Summary
Driving Digital Success
Experienced digital marketer with proven expertise in formulating compelling online strategies that deliver measurable results across multiple platforms and industries. Proficient in performance marketing, social media, lead generation, and email marketing with a track record of increasing brand visibility, engagement, and conversions.
Creative problem solver with excellent communication skills and a positive, proactive attitude. Expert in Google Analytics, AdWords, and major social platforms including Facebook, Twitter, and Instagram.
Core Expertise
  • Search Engine Optimization
  • Pay Per Click Advertising
  • Shopify Development
  • Performance Marketing
  • Social Media Strategy
Proven Track Record
50%
Website Traffic
Increased through SEO enhancements and targeted content strategies
30%
Lead Conversions
Boost by implementing data-driven marketing campaigns
70%
Social Engagement
Elevated engagement through compelling content strategies
40%
Brand Growth
Growth in online presence within target demographic
Current Role
Healthcare Logic
Digital Marketing Engineer | April 2024 - Present
Leading comprehensive digital marketing initiatives focused on healthcare industry solutions in Los Angeles, California. Driving strategic online campaigns that enhance brand visibility and patient engagement through data-driven approaches and innovative marketing strategies.
Core Responsibilities
  • Formulate compelling online marketing strategies
  • Implement SEO enhancements and content strategies
  • Execute data-driven marketing campaigns
  • Optimize conversion rates and lead generation
Digital Marketing Expertise
SEO Optimization
Expert in on-page and off-page SEO, keyword research, and technical optimization to drive organic traffic growth
PPC Campaigns
Skilled in Google AdWords and paid advertising strategies to maximize ROI and conversion rates
Social Media
Proficient in creating engaging content and managing campaigns across Facebook, Twitter, Instagram, and LinkedIn
Email Marketing
Experienced in crafting targeted email campaigns that nurture leads and drive customer engagement
Technical Proficiencies
Marketing Tools
  • Google Analytics
  • Google AdWords
  • SEMrush
  • Ahrefs
  • Mailchimp
  • HubSpot
Social Platforms
  • Facebook Ads Manager
  • Instagram Marketing
  • Twitter Analytics
  • LinkedIn Campaign Manager
  • Pinterest Business
Web Development
  • Shopify Development
  • WordPress
  • HTML/CSS
  • JavaScript Basics
  • Responsive Design
Professional Experience
1
Digital Marketing Engineer
Healthcare Logic | Los Angeles, California, United States
April 2024 - Present (1 year 10 months)
2
Digital Marketing Manager
Digitos | Gurugram, Haryana, India
June 2023 - June 2024 (1 year 1 month)
3
Digital Marketing Manager
MBBSWALA | Bhopal, Madhya Pradesh, India
August 2021 - February 2023 (1 year 7 months)
4
Digital Marketing Specialist
Goofy Tails | Delhi, India
July 2019 - March 2020 (9 months)
Career Progression
Education Foundation
Bachelor of Arts in General Studies from Shri Venkateshvara University (2016-2019)
First Role
Digital Marketing Specialist at Goofy Tails, gaining hands-on experience in digital strategies
Management Level
Advanced to Digital Marketing Manager positions at MBBSWALA and Digitos
Current Excellence
Digital Marketing Engineer at Healthcare Logic, leading strategic initiatives in the US market
Professional Profile
What Sets Me Apart
Creative Problem Solver
Bringing innovative solutions to complex marketing challenges with data-driven insights and strategic thinking
Team Collaboration
Excellent interpersonal skills with proven ability to work effectively in cross-functional teams
Results-Driven
Consistently delivering measurable outcomes that exceed client expectations and business objectives
Ready to Contribute
Confident in bringing value through technical expertise, creative approach, and proven track record. Always eager to learn and grow.
Let's Connect
I am confident in my ability to bring value to your organization through my technical expertise, creative approach, and proven track record of success. With 6.5+ years of progressive experience, I'm excited about the opportunity to drive your company's digital marketing initiatives forward.
Contact Details
Location: United States
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